African Expertise

End to end services to support your Market research operations

African Expertise

The afriQuest Research Center was set up by a group of professional researchers in Africa with the aim of providing professional and tailored Research and training services. Our cumulative research expertise spans more than 100 years.

Our seasoned practice offers end to end services to support your Market research operations; In-house CATI, Data Collection via different methodologies, Survey Programming, Coding, Data Processing, Reporting & Charting.

1. Trade & Market Research

1.1.  Market intelligence – Relatively new intelligence discipline, that exploits open–source information gathered from global markets. It relies solely on publicly available information such as market prices and ancillary economic and financial data

1.2.  Competitive benchmarking – This refers to afriQuest´s Research Center Tool too that uses a process of continuously comparing a firm's practices and performance measures with that of its most successful competitor(s)

1.3.  Competitor monitoring – This refers to competitive intelligence. At the afriQuest Research Center we have broken down this process into the following four key steps

  1. Collecting Information (with a first stage – deciding what to collect)
  2. Converting Information into Intelligence (Collate & catalogue, Integrate with other pieces of information & Analyze and Interpret it)
  3. Communicating the intelligence
  4. Countering any adverse competitor actions – i.e. using the intelligence

1.4.  B2B Market Research – At the afriQuest Research Center we treat Business Trend Research as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing

1.5.  Markets segmentation – At the afriQuest Research Center we use research to define market segments or define a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function through advanced Research Methodologies

1.6.  Market entry analysis - The afriQuest Research Center planned method of assisting clients to deliver goods or services to a target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country.

1.7.  Customer´s analysis – The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, afriQuest Research Center promises to 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.

1.8.  Employee performance – At the afriQuest Research Center we strive to 1) Establishing Performance Goals, 2) Developing Performance Plans 3) Giving and Receiving Feedback 4) Evaluating Performance (Performance Appraisals) 5) Rewarding Performance 6) Addressing Performance Problems 7) Performance Improvement/Development Plans for a successful Employee performance strategy

1.9.  Distribution channels analysis – At the afriQuest Research Center we believe that your distribution strategy and organization can be a powerful growth driver for your company. We begin this with an analysis of your distribution channels and a comprehensive analysis of the entire distribution system. The final result would be the creation of strategy options, or a plan for the optimal distribution strategy.

1.10. Monitoring and evaluation – At the afriQuest Research Center we believe that monitoring is the regular observation and recording of activities taking place in a project or programme. It is a process of routinely gathering information on all aspects of the project. To monitor is to check on how project activities are progressing. It is observation; ─ systematic and purposeful observation. Monitoring also involves giving feedback about the progress of the project to the donors, implementers and beneficiaries of the project. Reporting enables the gathered information to be used in making decisions for improving project performance.

2. Social & Political Research

2.1.  Religious, Social-political [Omni Bus] studies – The afriQuest Research Center is at the forefront of Religious, Social and Political Polling, with opinion polls conducted in over 23 countries in Sub-Saharan Africa. We also offer periodic Omni-Busses; feel free to talk to us to learn more about this and to see how what we offer suits you.

2.2.  Electoral population Monitoring – As part of our Social-Political research and monitoring, the afriQuest Research Center studies the attitudes and behaviors in electoral populaces to with the aim of identifying trends, behavior and practices that can swing elections. The afriQuest Research Center also endeavors to identify drivers that will sway populaces, their behaviors and their voting patterns.

2.3.  Political Campaign Evaluation – The political campaign evaluation section of the election plan assesses the electoral segments targeted. In it, afriQuest Research Center promises to 1) identify the target electorates, 2) pursues & convey the needs of these electorates, and 3) show how the aspirant(s) satisfy these needs

2.4.  Electoral Competitor Intelligence – This refers to competitive intelligence. At the afriQuest Research Center we have broken down this process into the following key steps

  1. Collecting Information (with a first stage - deciding what to collect)
  2. Converting Information into Intelligence (Collate & catalogue, Integrate with other pieces of information & Analyze and Interpret it)
  3. Communicating the intelligence Countering any adverse competitor actions – i.e. using the intelligence

2.5.  Election Results Monitoring – At the afriQuest Research Center we believe that monitoring is the regular observation and recording of activities taking place in a project or programme. It is a process of routinely gathering information on all aspects of the project. To monitor is to check on how project activities are progressing. It is observation; ─ systematic and purposeful observation. Monitoring also involves giving feedback about the progress of the project to the donors, implementers and beneficiaries of the project. Reporting enables the gathered information to be used in making decisions for improving project performance.

3. Research Training Solutions

Our Research & Training solutions are tailored not only for the aspiring Markets and Social researcher in Africa, but also for the practicing researcher and those in marketing fields. Talk to the afriQuest Research Center and see how best you can horn your skills in:

3.1.  Fundamentals of Market & Social Research – Skill areas covered include marketing research basics, planning the market research process, market research design, market research survey sampling, survey data collection methods, market research measurement instruments, data collection skills, data analysis, communicating research results, and research management. Access to the afriQuest Research Center work placement programme.

3.2.  Project Planning & Implementation – Foundations of Project Management, Basics of Project Planning, Overviews of Project Management, Roles in Project Management (including Project Manager), Skills Required to Leading Teams and People in Project Management, Doing Project Management, Feasibility Studies - Is the Project Worth Doing? Project Planning - How Do We Determine Project's Outcomes, Goals and Objectives? Resource Allocation - What Do We Need to Implement the Plan (People, Money and Scheduling)? Risk Management Analysis - What Could Go Wrong? Ethical Analysis of Project - Are We In Conformance, Morally and Legally? Implementation of Project Plan - How Do We Ensure Implementation While Managing Change? Earned Value Management - How Do We Measure Progress and Results? Communicating Your Plans and Status - What Do We Communicate to Whom and When? Evaluating Projects and Results - How Do We Evaluate Implementation and Project Results? When Projects Are in Trouble - How Do We Avoid Pitfalls and What Do We Do If They Occur?

3.3.  Analysis & Presentation – At the afriQuest Research Training Center we train on the range of processes and procedures whereby we move from data that have been collected into some form of explanation, understanding or interpretation of the people and situations we are investigating. Analysis is usually based on an interpretative philosophy. Presentation is basically a visual way to look at the data and see what happened and make interpretations. Reading lots of numbers in the text puts people to sleep and does little to convey information.

3.4.  Fundamentals of Client Service – According to Turban et al. (2002), 'Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.' We train on how to better this, to do what everyone can do, but what almost everyone does not do.

Our Kenyan market experience provides the required insights and the necessary roadmap for upcoming marketers and businesses.