Why Choose afriQuest?

Integrity, Client Service, Professional Tools & Methodology

Why Us?

Experience our Integrity throughout all Business & Research Practices

  • Core to the afriQuest Research center, Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes of Research

  • The afriQuest Research Center regards integrity as the honesty and truthfulness or accuracy of one's actions; a virtue that is transferred across all that we work on

Experience our Client Service through Client involvement

  • At the afriQuest Research center we have designed our Client Service to primarily enhance the level of satisfaction in your interaction with us; our endeavor is that the products and services we provide meet and exceed expectation

  • Being a Research Training & Management Consulting, we offer world class Market research Operations Support via our African Alliance Research (AAR) practice to global research houses/consultants.

  • We build our relationships based on Quality and Complete Client Satisfaction

Experience our Research tools & Methodology

  • 100% customizable and flexible solutions

  • Expertise of conducting research via all modes of data collection – f2f, FGD, Dis, Triads/Diads, Paired Depth and much more

  • Leadership comprises of seasoned Research Professionals

  • Progressive experience of providing end to end Market Research Support to global clients

  • Exposure to industry recognized tools for efficient delivery

  • Established CATI, Survey Programming, Coding Data Processing and Charting capabilities

  • We also have local partners in over 21 other countries in Africa giving our clients an African reach with local insights

Our comparative advantages address the following eight risks or needs:

  • Survey research in Africa. We have significant survey research experience all across Sub-Saharan Africa. For Example In August 2012, we conducted a nationwide survey of South Sudan focusing on electoral attitudes, and views on democracy. We have overseen, conducted or analyzed dozens of research projects across Africa

  • Operational risks. Through Experience, we know exceptionally well the local field suppliers and methods necessary for mitigating field risks across Africa;

  • Response risks. Our strategies for reducing respondent anxiety and hence inauthentic responses involve the framing of all aspects of the respondent interface, e.g. interviewer identity, question purpose, question form, and how sampling is done and explained;

  • Response validation. We do pattern validation by multivariate statistical technique, response estimation, the content-analysis of responses to open-ended questions that parallel scale items, and the use of questions with known answers;

  • Communications testing. We gauge how opinion can be influenced by messages, messengers/spokespersons, channels, actions, events, and settings;

  • Evaluation. We do formal multi-method, third party evaluations of the effectiveness of past and prospective projects and communications programs;

  • Training. We build indigenous capacity in emerging democracies.

Non-standard sources. We also have the ability to (a) poll all populations, including stakeholders, decision-makers, influencers, and proxy elites and (b) analyze a diversity of consumer, travel, and other proxy data.